Start with a solid foundation. Quality decisions requires quality data, and performing audits on a regular basis ensures any issues are caught often, so you can rest assured your decisions are well-supported.
Questions & Answers.
Understand your baseline. An archive of questions — with the ability to build out custom questions — ensures stakeholders understand the current state of acquision, behavior, and conversion for your website.
Focus on what matters. Dashboards are best served to showcase key performance indicators, selected through measurement models and displayed in actionable ways, with intentional segmentation and summarization.